“Always create realistic client expectations and never try to promise something you cannot deliver.”
– Puneet Arora, Business Head, Lopamudra Creative
Client experience is the most sought after battleground in the advertising industry. If you do not cater commitment, somebody else is going to grab that “… And they lived Happily Ever After” opportunity. An agency and its voice a.k.a. the account management team together play a major role in guaranteeing client trust. And good impression is the key to triggering any further engagement. The golden rule to perfect first impressions is time management. Being on schedule accredits your personality to someone who means business. And this is the guy on whom any client is ever willing to bet their nickel on.
As you proceed into the briefing session, take note of your client’s behavioral pattern while he/she briefs you about the product or service. Client observation will always give you an edge on how to honor your client’s expectation. Satisfaction in a product or service is considered delivered when the client calls for it and not in the effort you put into it. A thorough R&D will help you present an angle your client hasn’t thought of before thereby crediting a sense of effective and intellectual decision making ability. Weaving the bigger picture and walking your client through realistic possibilities is a great way to sell a convincing pitch and making sure that your client is kept in the loop of weekly timeline updates earns you their trust.
So suit up and give your best in everything you do as it is bound to mirror your allegiance and simultaneously win the respect of your client that will help you to not just cinch the deal but also develop a long term bond built on trust and commitment.
