Z-Generation

Top Marketing Technology to Convert the Z Generation

By | Digital | No Comments

When the brilliant physicist Stephen Hawking passed away recently, millions across the globe mourned his loss. It was he who famously said, “Intelligence is the ability to adapt to change”.
His statement could not be truer for the world we live in. We’re experiencing change at a pace faster than ever before, and this applies even more to younger generations. Today, if any marketing company or digital agency in India is not on the same wavelength as the post-millennial Z generation, they’re going to be missing out (FOMO, anyone?).

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The Most Important Question: "To Rebrand or Not to Rebrand”?

The Most Important Question: “To Rebrand or Not to Rebrand”?

By | Creativity | No Comments

To rebrand or not to rebrand is the hottest question that is being encountered and debated by several businesses whether big or small, at some time or the other during their lifetime. Certain factors may compel a businessman to consider opting for rebranding or refreshing his brand. If at all, you are thinking in terms of rebranding get in touch with the best advertising agency in India.

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creativity in advertising

Creativity in Advertising – When to keep it in minimal & maximal

By | Creativity | No Comments

Creativity is at the heart of both advertising and branding. We simply cannot deny that creativity is the key factor that makes the real difference in the manner in which we communicate whether in advertising or at work. Advertising agencies are known to infuse creativity into advertising campaigns so that messages about different products and services come alive and the products are able to establish a place for themselves in the minds and hearts of the target audience. Companies rely on good advertising companies for the effective development and design of advertisements and campaigns.

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