The Most Important Question: "To Rebrand or Not to Rebrand”?

The Most Important Question: “To Rebrand or Not to Rebrand”?

By | Creativity | No Comments

To rebrand or not to rebrand is the hottest question that is being encountered and debated by several businesses whether big or small, at some time or the other during their lifetime. Certain factors may compel a businessman to consider opting for rebranding or refreshing his brand. If at all, you are thinking in terms of rebranding get in touch with the best advertising agency in India.

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creativity in advertising

Creativity in Advertising – When to keep it in minimal & maximal

By | Creativity | No Comments

Creativity is at the heart of both advertising and branding. We simply cannot deny that creativity is the key factor that makes the real difference in the manner in which we communicate whether in advertising or at work. Advertising agencies are known to infuse creativity into advertising campaigns so that messages about different products and services come alive and the products are able to establish a place for themselves in the minds and hearts of the target audience. Companies rely on good advertising companies for the effective development and design of advertisements and campaigns.

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Creative Agency’s Contribution to Marketing Communication

How to Gauge Your Creative Agency’s Contribution to Marketing Communication

By | Creativity | No Comments

Behind every successful marketing campaign, there is an ace creative agency – a stellar team of marketing experts who dare to think unconventionally and pick out the best parts about your company and product from an extremely convoluted haystack of information and turn it into an incredible, polished end product. If the marketing fails, your product is as good as non-existent. Special stress must, therefore, be put into the selection and recruitment of an advertising agency.

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Evolution of Digital Marketing

Evolution of Digital Marketing and the Winning Mantra

By | Digital | One Comment

In the 21st century, businesses are booming at tremendous speed due to the digital factor. The Internet has offered a whole new avenue for marketing your products or services. But in this digital era, many business owners are still hesitating about whether to accept this advancing platform and utilize it or stick to the traditional non-digital way. Few of them still think that the internet is too complicated for them. Thus, they stick to what they have done before- newspaper ads, banners, and leaflets.

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Lopamudra Creative
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