Educational institutions such as schools, colleges, and e-learning platforms need to convey credibility, authority, and quality to win the trust of parents, students and professionals rejoining academia to persuade them to join with these institutions.
Since joining an educational institute requires considerable investment and affects the outcome of an individual’s life, educational bodies need to provide ample information and have a strong digital presence to convey authenticity and value.
Educational institutes are experts in pedagogy, but they lack expertise in marketing and branding. Creative agencies can step in to save time and money by creating a recognizable brand affecting the institution’s growth.
Websites and App Development
In the present digital age, young people and parents alike use the internet on their phones and on computers to access information instantly. There are several reasons why educational institutions need a website and even an app:
- The website is the digital face of the institution and visitors make their impressions about the institute based on the website.
- Students, professionals, and parents can get information from the site regarding values, goals, courses, timings, management profiles, contact information, etc. making it convenient for them, thus saving time and effort for the staff of such institutes.
- Institutes can deploy apps and CMS system which make it easier to manage students’ information and to quickly send fee details and reminders, event announcements, examination details, etc. to all the concerned parties.
- Institutes can showcase their unique activities and accomplishments on sports days, annual days, graduation ceremonies and festival celebrations through pictures and videos.
- They can verify the authenticity and credibility by displaying their affiliation with educational boards and partnerships with other relevant bodies.
SEO
Educational institutes that rank highly for a given keyword will have more visitors and therefore are more likely to get higher admissions. SEO is a valuable service that can help an institute rank highly for assigned topics, subjects, and courses. Creative agencies can optimize the school’s website to rank high on search engines and have a strong presence in educational portals and listings.
Branding and Design
Educational institutes need to project a brand image that is reliable, high quality, and credible in the eyes of students, professionals, and parents. The logo of the institute, the choice of colors, the various designs on print and digital media, the font, font sizes, etc. all play an essential role in how the institute is perceived. Graphic designers in creative agencies have the right skills, tools, and experience to create the best brand image and maintain brand consistency across different media.
Lead Generation
Creative agencies can help educational institutions get leads through website development together with advertising, public relations, branding, and marketing activities.
These are some of the ways how the educational industry benefits from working with creative agencies. The educational industry is growing, leading to increased competition between brick-and-mortar institutions and e-learning platforms, hence having a robust online presence, brand image, and management information system is a must to stay on top of the game.
