Privyplex Pte.
PRODUCT
Virat FanBox
YEAR
2016-17
DELIVERABLES
- Nomenclature
- Identity System Design
- Brand Positioning
- Product Packaging
- Website Design
- Social Media Marketing
- Launch Event
- Content Communication
- Brand Consultancy
Virat FanBox is a digital Virat fan app. LMC, a creative agency, was on board for 360° brand launch.
It was an exciting project and close interaction with the client helped us conceive remarkable design concepts and memorable campaigns.
Cricket Maverick
Virat is not just a name that is cheered out loud on the cricket pitch but he is also someone young adults look up to in terms of style, upbeat attitude, and power play. We helped conceive campaign concepts keeping in mind the psychological dynamics of the fan base and delivered design powered creative requirements that made a statement amongst the audience.
What We Delivered
LMC strategized an outstanding brand launch complete with innovative brand identity design, product packaging, marketing consultancy, and a well-planned digital & social media launch. The user-friendly website design owned a clean, progressive outlook with engaging visual language. The FanBox packaging was made unique with a chic and classic matte finished box that included a letter from Virat, a bat with his signature and the Motorola Moto G Turbo Virat FanBox (An Exclusive Collector’s Edition) smartphone with the app pre-installed.
