Lopamudra Creative at the 11th India Digital Summit

Yes, it’s off course work, rather creative work that makes a client happy and days pass by where we keep on generating ideas and creative thoughts till a point comes when it reaches its impasse. No further ideas now appeal so creative. No further innovations now seem possible. In our daily quests of our corporate life we miss out on a very important part, the ‘new learning’, which is actually what prevents us from hitting that impasse. The one, who tries it out, knows the real fun and the impact it has over in the process of both personal and organisational development.

It was all theory we had, till we got the opportunity to be at the 11th India Digital Summit organised by the ‘Internet And Mobile Association of India’ (IAMAI) on the 8th and 9th of February, 2017 at The Lalit, New Delhi. Out of many the biggest learning as a team we had was that, the best success stories often begun with failures. It’s always success we run after but rarely do we see ourselves running after excellence. This event proved to be one of those where not only technology, the strategies to be used were talked about but the journey every entrepreneur had to take, the ups and downs faced and the inspirations were shared. It’s good to listen sometimes rather than make others listenall the time. We speak only what we already know, listening helps us know more. Lopamudra, as a team had a huge exposure and good number of take-away from the event. Sharing a few though, rest are still on the process of being decoded.

Lopamudra is now high on making the digital, a success. The learning’s were the much needed ingredients. Now-a-days the most important component of any success is the data. No doubt it has been among the many till date. Every company is trying to be a data company may that be Google, Facebook, Flipkart or any other giant. It is the data that is going be the real game changer. It is the pre-planning of your marketing techniques to be used and the experience the user/consumer is going to have, would decide your existence in the market. App, mobile, website, nothing can be missed out. Your users are everywhere, they keep on searching you. You need to be everywhere possible.Disruptions are bound to be there in the coming times and the only saviour here is the experience you are going to give your users. Digital payment is experience, make it smooth and wonderful. Some interesting facts that sounded like regular but we hardly give it a thought and figures were also shared like:

  • In weekdays, during day time, more desktops are active. It is after 6 or 7 pm, more & more mobiles are active.
  • In weekends, mostly mobiles are active.
  • Ad blocking rate currently is around 37%, and would go up to 60%.
  • More focus to be laid on consumer choice and design the product/content in that context.
  • Sentiment analysis and psychometric analysis will be the key to understand customers experience and decision making.
  • By 2020, the digital industry could be valued at $5 billion in India

Designs have always been the risk mitigating philosophies that influence a customer’s journey. It’s best if you can map the journey first which would itself fix the design. Design is the conversational interface. Conversation is the real experience.Regular stress laid on improvising this experience has helped it reach 80% and this classic usability is available everywhere.The rest 20% is the customer emotion and also a bit of how the business objectives are aligned. The day this 20% is touched, whoever touches it first gets the ultimate reward. The one who had already been able to get somewhat of it is Uber.

The key to digital success is engagement. It is the content that needs to be engaging. The best way to it is ‘storytelling’. Storytelling is the new content. Your genuine story is what is going to engage people and bring them up to you and then your courteous service is what is going to give them the experience and which would ultimately turn into the word of mouth. And coming again, the word of mouth is what the real engagement is. Ad blocking rate currently is at 37% and in near future it might reach up to even 60%. It is the content that has to create some sort of interest within the user that would make the user bound to hear to you.

Leave a Reply

two × 5 =