The human brain is made up of trillions of neurons that are capable of retaining terabytes of information. However, humans aren’t blessed enough to utilize the entire capabilities of the human brain, not even 5%. Relax, even Einstein couldn’t do it. With this, there comes a lot of challenges and technology is seeking the answers to it.
Artificial Intelligence has prevailed for a long time. The top digital marketing companies in India have already started implementing it in their trial campaigns.
Leveraging AI in digital marketing would not only yield effective results, but it will be capable of depicting future trends based on past scenarios.
Technology is interlinked with all the sectors, and it is important to implement the latest trends for sustaining in the market. These tools help in optimizing the work to a large extent, thus decreasing an overhead cost.
Throughout this, it is essential to realize that humans cannot be completely barred out of this, not yet. AI has the potential and the capacity to work at a tremendous rate, but it lacks the human sense. Therefore, an amalgamation of both will yield the best results for say, the best digital ad agency in the game.
Let’s take a closer look at some of the smartest shots AI hits at digital marketing companies in India.
Targeted Audience
While a digital marketer might have built the top 3 buyer personas for the company, they can’t possibly go around searching for the audience. AI can analyze tons of customer data to target customers that best fit the criteria.
Return on Investment is a major deciding factor for taking further any business step and AI ensures a good ROI. Companies based in metro cities, for example, a digital marketing agency in Gurgaon has already begun to shower in the benefits of AI-based digital marketing.
Personalized User Experience
Gone are the days when digital marketing was limited to having a reputed online presence with a website. Digital marketing is all about sparking an intimate connection with your customers and helping them. Something that we can learn from the top digital marketing agency in India.
Chatbots are artificially intelligent instant message service that can reply to common customer queries and help solve their issues. This saves plenty of human resources and cuts down on costs.
AI – A bane for digital marketers?
Definitely not. Computers and technology have always been leveraged to improve human work efficiency. This is a great opportunity for digital marketers to up their game and makes their agency the best digital advertising company.
Consider Artificial Intelligence as a friend and not a foe. The purpose is to not defeat it but work with it towards a shared goal. At the end of the day, it’s the digital marketer who will be appreciated for the results and not the technology.
Digital marketers need to learn to use each of the tools available in the market to make the most of it. The wand can have all the powers, but it is up to the wizard who knows how to use it, how to control it.
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There are some interesting points in time in this article but I dont know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more!