Ways to Include Voice Search in Your Digital Marketing Strategy

The story of SEO’s evolution with changing internet use has been one for the ages. Today, businesses are built and broken on the basis of how well they keep up. In 2018, SEO is due for yet another shake-up, and the best marketing companies in India are beginning to optimize for voice search as well.

More than 60% of all searches are already mobile. In 2017, Sundar Pichai revealed that 1 out of 5 mobile Google queries are voice searches. After all, mobile devices are often used on the go. In the past, adapting your SEO strategy to changing algorithms has been complex, but possible. Optimizing for voice searches and virtual assistants, on the other hand, is a whole new paradigm. Where do you start?

From Keywords To Conversation

When people speak into their devices, they don’t utter disjointed keywords. Understandably, voice searches are more conversational, and are usually longer than keyword phrases. So incorporate generic phrases into your keyword strategy – conversational phrases used for search average between 6 and 10 words, while traditional text queries are usually 2-3 words long.

Contextual Relevance and Hyper-specific Searches

With the Hummingbird update to Google’s algorithms in 2013, it became clear that context, and not content, is key. A handy tip – take the keyword you would have traditionally used and address queries related to “who”, “where”, “which”, “why”, “when”, “what” and “how”. As you deep-dive into this new world of search query analytics, you’ll also realize that “when” and “where” queries usually indicate readiness to act as opposed to “who” or “what” queries, which satisfy a request for information. In the long run, it will pay off to craft hyper-specific searches that satisfy all the combinations of a particular keyword juxtaposed with multiple contexts.

Educate Yourself About Micro-moments

In keeping with the previous tip, every digital agency in India needs to learn about four micro-moments that define customer behaviour and intent. These are the behaviors that shape how decisions are made as a result of the search query. Click here

The old adage, ‘The early bird catches the worm’, has never been truer for anything other than Google. If you are looking for social media marketing companies in Delhi that can revitalize your business with voice search optimization, look no further!