2016 – 2017

  • Visual Communication
  • Presentations
  • Corporate Collaterals
  • Print Adverts
  • Identity Design
  • Brand Guidelines

Seven is an active lifestyle line featuring the maverick of Indian cricket, M S Dhoni. Lopamudra was approached for complete brand identity design.

Our in-house design team was excited to instigate a project that would establish the future of active sportswear. Our team worked with the client and pulled off brand positioning strategies and an intriguing identity system design including brand nomenclature, product packaging, promotional material, and website design & development.

I Am Seven

Seven is not just a pair of shoes or shorts, or a t-shirt. It is a call for change. M S Dhoni is not a cricket celebrity but is also observed by the youth as an influencer of power play, passion, and style. LMC conceived each design collateral with the same agenda and delivered design powered creative requirements that made a statement amongst its target audience.

What We Delivered

The brand identity reform was constructively planned and designed. The name Seven was inspired from M S Dhoni’s jersey number (7) and the color blue was chosen keeping in mind the Indian cricket jersey. The logo was conceptualized by cutting close to the brief that stated it to be dynamic, upmarket, and should be a combination of 7 in Hindi & English numeric. The brand book was designed to perfection with engaging visual language and color palettes. The product packaging owned a neat, modern, and premium identity. Lopamudra was also involved in creating event invites, standees, sales & promotion creatives, and other design deliverables.