Vita Sana
PRODUCT
Indian Earth
YEAR
2016-18
DELIVERABLES
- Nomenclature
- Identity System Design
- Brand Positioning
- Product Packaging
- Website Design
- Website Development
- Content Communication
- Marketing Consultancy
Indian Earth is a healthy food brand. LMC, an advertising agency in Gurgaon, did identity & design.
The project was worked on with much enthusiasm as we architected an effective brand recognition plan supported by outstanding design.
The reinvented
cereal !
The series of products was directed at an audience who were interested in maintaining a healthy lifestyle. Our team brilliantly captures the innovative and unique nature of the brand with vibrant visual cues and effective communication crafted to appeal to the health-conscious younger demographic.
What We Delivered
LMC produced a brand identity with a traditional touch entwined with modern visual appeal. The logo design symbolizes the Indian greeting ‘Namaste’ and is crafted in the shape of a flower. The brand positioning ‘It’s about being healthy’ ties the product to representing a line of delicious product made with the purest and simplest of ingredients while maintaining the optimal nutritional value and quality of taste. The vibrant, informative, and premium product packaging conceives an exuberant visual appeal. The website design and development projected a progressive attitude touched by an innovative and user-friendly interface.
