What are the Checklist for Choosing a Creative Agency ?

Choosing a creative agency has a direct impact on the brand perception of your company and even affects the business’s growth rate. They play a key role in developing a brand, implementing design and generating results in marketing activities. Creative agencies vary in size, capabilities, and skills, and hiring the right one can be a dilemma.
What are the major checkpoints for selecting a creative agency? We give you a checklist to ensure that you find the best fit for your company; improving its brand perception, growth and value.

Determine your own goals Before embarking on finding a creative agency, identify the goals and outcomes you want for your business. Set tentative timeframes and KPIs to measure performance. Whether you want to improve your social media presence or create a luxury brand image, your goals form the guidelines by which you can assess how suitable an agency is.

Ask your network for suggestions While search engine results are helpful, they can also be overwhelming and do not present the real picture. Suggestions from your network can help you narrow down on reputed, trustworthy and effective agencies.

Study their portfolio and case studies Ask about their previous experience and case studies with their former and current clients. Find out the goals of their clients, the means by which the agencies fulfilled them, and the results of these activities. This provides insight into the effectiveness of their work. Look for agencies that have experience in your industry and find out the size and scale of the businesses they have worked with.

Have a face-to-face meeting Communication and proposals via email are convenient and quick, but they do not provide a full picture. Creative agencies tell the story of your business and hence it is necessary to have a healthy relationship with the agency. Have face-to-face meetings and frequent phone calls to assess ease of communication, business philosophies, and whether they understand your business and goals.

Willingness to measure the impact  An agency should be willing to set measurements in place to assess how the goals are progressing and to measure the impact of their activities. Setting performance metrics creates transparency and accountability, and allows for a change in strategy.

Customization A good agency will study your business, products, and values, and inquire about the differentiating factors of your business. They will provide a customized proposal highlighting how best to leverage your unique proposition. Their proposals and approaches will be highly customized and meaningful to your business. A lack of customization indicates less research and understanding.
People’s perception of your business is shaped by your business’s branding and marketing activities. Choosing the right creative agency is vital to ensure that the best message goes across to the audience. Our checklist for selecting the best creative agency considers various