How do we create strategy for a Brand: Ideation | Process | Execution

By September 22, 2020 October 7th, 2020 Creativity
How do we create strategy for a Brand - Ideation _ Process _ Execution

Branding is about being conscious of the goals of your business. Although, what comes up in mind at first when someone mentions branding is – logo, colour palette, tagline, ad copy. Branding a company takes is a lot bigger than these.

We, at Lopamudra Creatives, aim at the branding success from all its four sides. And we are tested and trusted branding strategy agency in India. In case you are curious, the four sides of any branding success are – 

  1. Perception
  2. Promise
  3. Impact
  4. Consistency

Our team of branding strategy consulting expertscreate a strategy which delivers on all these 4.

For you, we are ready to share our secrets (not much of a secrete anymore as we have replicated the experience for our customers across various industries); let’s have a sneak pick in exact order:

  1. Ideation
  2. Process
  3. Execution

The IDEATION

Many business owners, veteran or startups, willing to build their brands often challenges brand strategy consulting firms to come up with ideas. Our experience is no different. However, successful ideas are not template-generated. It takes serious ideation. Consideration of things like,

  • Position of the brand in its market
  • Products and services offered under the brand
  • Unique selling proposition
  • Target demography (primary as well as secondary)
  • Target geography
  • The business goal
  • Legal obligations
  • Existing communications

After careful and critical vetting of these factors, we come up with our inputs in the process. As a brand strategy company, our responsibility starts here. And the outcome of the IDEATION phase is a concrete brand strategy build upon a consensus – yours and ours. 

THE PROCESS

Any strategy makes sense when it touch-base with business reality. And for that, we need to follow a process. A well-laid strategy could falter and stumble if the process is not well-planned and haphazard. This includes blueprinting every single touchpoint from media planning to campaign scheduling. 

THE IMPLEMENTATION

It is evident that implementation is all about facing the ground reality. It is the most difficult of the phases but the most exciting too. Our implementation phase never ends with the delivery of branding collaterals, but involves responsible ownership of the outcome. We identify gaps and plug the same in consultation with clients. That is our success mantra. This makes Lopamudra different from many of the brand strategy agencies. With us, clients get not just the branding strategy but reliability.

Believe we are on the same page now on at least one point – “what is brand strategy consulting”. 

So, let us get in touch; meet up. Our team of expert branding consultants will be excited to listen from you and share their side with you.

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