Top Responsibilities of Creative Consultants

The business models associated with creative agencies & consulting seems to be converging today. While consultants who boast of a sound background in enterprise technology and business strategy are including design agencies in their list of solutions and also design & advertising agencies seem to be expanding their services too.

Organizations with in-house consulting now need to determine if they actually understand the precise role of technology in the world of marketing to be at par with the consulting firms. Creativity would continue to be the integral part of marketing success. However, it is only a part of the solutions required by a business, and not the solution as a whole.

Creative agencies must provide the right marketing tools along with the perfect product messaging. Creative consultants play a pivotal role in the success of a design agency.

Discussion with Clients: The chief responsibility of a creative consultant working in any of the top design agencies is to meet, communicate, discuss and understand client’s precise requirements. His/her main responsibility would be to communicate effectively with organizations, companies, government agencies, schools, and any other client. He must understand what the client actually wants. He must go about doing the graphic design work. His goal would be to successfully send his client’s envisioned message to a targeted audience.

Provide Blueprints: After detailed discussions with the client, he must come up with drawings or blueprints based on the client’s needs and ideas and his design proficiency. He is also responsible for providing budget and cost information to his clients.

Do the Graphic Design Work: His primary responsibilities would be communicating with organizations, companies, schools, government agencies, and any other clients and go about doing the compulsory graphic design work. The objective is to successfully send the client’s message to the targeted audience.

The key function of a creative consultant working in the best advertising agency in India is to convey the message of his client through visual arts. He would be creating images and developing graphics for the client’s company website and products. He would be using graphics software and is actually responsible for layout, as well as, the color schemes.

So you see, that design consultants need to be both cultural and social savvy, must possess skill and proficiency to produce designs basically on computers. They must adhere to strict deadlines. Education, marketing, as well as promotion, are supposed to be the objectives of visual communication.

Some Important Duties

• Consultants need to include areas of design like iconography, typography, space, color & texture.
• Generate creative ideas, designs, and concepts.
• Work in coordination with the team of designers for ensuring an integrated brand perception, as well as, UX or user experience.
• Translate technical needs, user needs & business needs of clients into alluring designs.
• Undertaking research activities.
• Defining project success criteria.
• Choosing conceptual models.
• Assist researchers in synthesizing the findings.
• Creative consultants working in the top design agency must come up with exceptional ideas.