Zappfresh

Product Packaging and Creative Collaterals

CLIENT

Zappfresh

YEAR

2016

DELIVERABLES
  • Brand Positioning
  • Creative Product Packaging
  • Illustrations
  • Content Communication
  • Social Media Launch
  • Outdoor Media
  • Collateral Design
  • Investor Presentaion

Zappfresh is an online platform for delivering raw meat. We were thrilled to work on the brand revamp. Lopamudra was solicited for complete brand revamp.

The moment we heard about Zappfresh, we knew it would be a lot of fun working on it. With amazing clients, we got complete creative freedom and the results were exceptional. Hope you enjoy the presentation as much as we did designing it.

The brand ambassadors

Zappfresh approached Lopamudra to better convey the quality of its products. We decided to ditch the clichés and introduce a sense of humor pronounced to drive interest from meat-lovers. Hence, characterization of The Involved Chicken, The Loyal Goat, and The Dependable Fish & Seafood was conceptualized and integrated into the product packaging design to make people comfortable with eating meat. The irony used here made all the difference and the rest, they say, is history.

What We Delivered

LMC strategized the positioning ‘Fresh meat. Delivered’ which addressed the audience concern for quality underlined by authenticity. As part of the brand revamp, creative packaging was an agenda that adopted international packing standards. The cover design was complemented by a clean, modern and engaging visual language. We also delivered outdoor media advertising, collateral design, investor presentations and launched the brand on social media.

Creative Advertising Agency – Lopamudra Creative is a multifarious design and creative advertising agency in Delhi and Gurgaon, India, that analyze conceive and invest in ideas that can potentially enhance the client’s brand and services through creative advertising, Creative UI Design, packaging design, brand management, creative marketing, design & print, creative website & digital media, exhibitions, events and business convergence agencies. This creative advertising agency (Delhi and Gurgaon, India) aims at engineering the corporate goal of its clients with innovative marketing strategies to help them reach the right demographic in real time. In order to maintain effective viewership, readership, and listenership, we as an advertising agency believe in keeping it simple and cutting straight to the point with targeted communication and visual language through an engaging medium. Being a leading creative agency, Lopamudra Creative has distinctly readdressed the image of numerous brands and launched progressive campaigns. Committed to hustle every day with a myriad field of experts who are passionate to make your brand journey a notable success is the reason that Lopamudra Creative stands apart from the other advertising agencies.