SureCane

Identity Design, Product Design and Packaging

CLIENT

Nutricane

PRODUCT

Surecane

YEAR

2017

DELIVERABLES
  • Nomenclature
  • Identity System Design
  • Product Design
  • Product Packaging

Surecane is a range of sugarcane juices. LMC, a creative agency, did illustrative packaging design.

LMC worked closely with the company and helped position the brand as an organic, healthy, and chemical-free beverage. The whole strategy was to voice the brands authenticity and credibility.

Natural. Nutritious. Refreshing

Surecane comes with a non-refrigerated shelf life of 6 months, freshly picked and juiced in India. The goal was to introduce target audience to the idea of enjoying sugarcane juice concocted from ideal conditions of hygiene and cleanliness.

What We Delivered

LMC architected the entire brand identity system including brand nomenclature and brand positioning focusing on key factors such as authenticity, reliability, and usability. An illustrative glass bottle with a refreshingly cool attitude made an interesting choice for innovative product packaging. Lopamudra designed the bottle and its packaging as well.

Creative Advertising Agency – Lopamudra Creative is a multifarious design and creative advertising agency in Delhi and Gurgaon, India, that analyze conceive and invest in ideas that can potentially enhance the client’s brand and services through creative advertising, Creative UI Design, packaging design, brand management, creative marketing, design & print, creative website & digital media, exhibitions, events and business convergence agencies. This creative advertising agency (Delhi and Gurgaon, India) aims at engineering the corporate goal of its clients with innovative marketing strategies to help them reach the right demographic in real time. In order to maintain effective viewership, readership, and listenership, we as an advertising agency believe in keeping it simple and cutting straight to the point with targeted communication and visual language through an engaging medium. Being a leading creative agency, Lopamudra Creative has distinctly readdressed the image of numerous brands and launched progressive campaigns. Committed to hustle every day with a myriad field of experts who are passionate to make your brand journey a notable success is the reason that Lopamudra Creative stands apart from the other advertising agencies.