PePizza

Identity, Brand Launch, Packaging and Website Design

CLIENT

PePizza

YEAR

2016-17

DELIVERABLES
  • Identity System Design
  • Web Design
  • Packaging
  • Menu Design
  • Ideation and Conceptualization
  • Marketing Collaterals
  • Content Communication

A personal project, PePizza is a range of handcrafted pizzas concocted with authentic flavors from around the world. The idea was to introduce fusion pizzas that would be delivered at your doorstep anytime, anywhere.

Our in-house design team was thrilled to kick-start this exciting project and set off to create strategic brand positioning and an intriguing identity system design including brand nomenclature, product packaging, promotional material, and website design & development.

The Art of Pizzas

From the sweet, nutty notes of South India to the savory, continental impressions of South East Asia and Lebanon, PePizza combines the simplicity of Italian pizza with the myriad flavor of cultures from around the globe.

What We Delivered

LMC conceived a 360-degree brand identity conceptualization, design, and strategic positioning. The product brochure was designed with an earthy color palette and enticing menu descriptors. The packaging was unique with a contemporary outlook accented by creative graphics illustrating cultures from across the world.