Black Birdie

Product Design, Packaging, Website and Advertising Collaterals

CLIENT

Tirupati Group

PRODUCT

Black Birdie

YEAR

2017

DELIVERABLES
  • Nomenclature
  • Identity System Design
  • Brand Positioning
  • Product Design
  • Product Packaging
  • Website Design
  • Website Development
  • Investor Presentation
  • Content Communication
  • Marketing Consultancy

Black Birdie is a complete nutrition meal plan for Golfers to help improve performance and recovery. LMC was appointed with the task of conceiving comprehensive identity systems and end to end brand design solutions.

Happy to be on board with a team of like-minded professionals, LMC set off to contrive contemporary design strategies for a product that held potential promises for a professional golfer.

Its a Birdie!

Black Birdie has three concept products under its range- Pre Golf Meal, Intra Golf Meal, and Post Golf Meal. LMC crafted a strong logo unit that combined color representations of the golf ball, grass patch, and sand pit. Each meal packaging was made creatively distinctive while adopting color concepts from the main logo- this was done to establish unique product identification. The Intra Golf Meal bottle design owned a sleek, stylish and lightweight body dynamic to suit the momentum of an active golfer.

What We Delivered

The project was handled by our pool of exceptional talent who helped profile a successful branding identity, website design & development, content, product design & packaging, investor presentation, and marketing consultancy.