What do you mean by a Brand?! Is it the products, or the company? Or is it the stories and advertisements that a company shares with the audience? Coca-Cola sings the songs of happiness, Apple calls the world to innovate, and Google connects the dots for every problem. But HOW do we know all this? It’s the creatives that give a voice to the brands! Here’s how creatives play an important role:
At the end of the day, a brand is a personified adjective. Each brand relates to that one word that builds the whole impression around it. The creative should always emulate the brand’s colors, products and services, brand’s identity and brand’s image and convey them to the target audience.
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