Images reach audiences much faster than words. People scan through content quickly but a captivating image captures attention like nothing else. As a creative design agency, your works will permeate your audience, speak about your brand, and narrate stories people want to hear. Design is function and graphic design is art plus function.
Modern trends are undergoing a huge transformation as technology is working overtime to put a creative spin on production. If you’re a creative design agency or a curious visitor who is interested about the latest technology trends in graphic design, keep reading. Here they are below.
Artificial Intelligence
Adobe recently showcased its new feature, ‘Scene Stitch’ where multiple photos were woven together to create a new scene. Molly is another example of creative Artificial Intelligence in action by letting an AI design websites without missing deadlines or compromising on creativity. Drag-and-drop website builders are being introduced in design communities as Artificial Intelligence platforms take content suggestions from clients and provide over billions of formatting, layout, and design options using the curated content.
Virtual Reality
As a designer, we create experiences and Virtual Reality is taking it to the next level. By blending Augmented Reality and VR, life is breathed into graphic design, providing a 360-degree immersion experience to the public. A good example of this is the Project North Star by LeapMotion where Augmented Reality (AR) headsets are expected to be mass-produced and sold at 100$ each. It’d let users manipulate objects through hand-tracking features.
Parallel Reality is an advanced concept that’s currently under developments and news of it was first unveiled by the creative wizards at Microsoft and Disney. It’s where viewers stare at a vantage point and each individual sees different things. You can learn more about this at MisAppliedSciences, the company behind the idea.
Sensory Design
Sight, smell, touch, taste, and hearing – these are our five senses. Sensory experiences are unforgettable and graphic design is rearing its head by taking leaps in sensory design. In the near future, design firms will be able to create Intelligent ads that are displayed according to people’s feelings. Hungry for a pizza? You’ll see a Pizza Ad pop up on your Desktop or a delivery number.
Hardware Improvements
In the olden days, design was restricted to pen and paper on the desk. Nowadays, there are plenty of options for portable design or design on the go. Processing speeds and screen resolutions are being enhanced and product launches like the Apple Pen and Wacom line-ups are pushing the boundaries of graphic design and reinventing the wheel. Bigger speeds, faster processors, and portable builds – expect this and more.
Design is about recreating experiences and telling stories. Traditional print is dead and these technology advancements in graphic design are not so distant in the future. In a few years from now, we won’t be seeing design, we’ll be living it. At its core, graphic design is about having fun and adventures. And whatever generations of tech may pass, that golden concept won’t.
