We all have grown up seeing big brands singing songs, embellishing memories and cascading emotions for us. Each brand has a story to tell and a quality to showcase. But how do these brands actually become such an integral part of our lives? It’s simple, they follow a simple mantra. Here’s how some of the most famous brands leave a mark in our memories and touch our hearts. Creatives and Brand Identity actually makes a business recognizable. We at Lopamudra Creative a creative agency innovates strategy led design and brand identity for your business
- The Logo and the Colour Scheme: When someone asks you about McDonald’s, the big yellow ‘M’ appears in your mind. This is because McDonald’s has carefully made sure that the target audience sees its logo so many times that it gets embedded into their memories. Creative agencies use beautiful colors and unique typography to make attractive and memorable logos for brands, with which a person can relate directly to the brands.
- Catchy Tagline: Creative agencies in India ensure that the target audience remembers the brands by their words. It literally means that many-a-times a very peculiar sounding jingle, will get stuck in the people’s mind for so long, that it will become the brand’s identity. Remember Airtel’s jingle of “Har ek friend zaroori hota hai”? No matter how hard you try, you cannot avoid dancing to its tunes and singing along.
- Choose One Adjective: Each brand associates itself with one particular word that describes it the best. When one hears Coca-Cola, it simply means “happiness” or “togetherness”. Each brand creates its branding strategy to this one particular adjective that compliments it the most and that’s how people also relate to it.
- Brand Perception and Online Presence: In today’s digital age, each brand is very active on Social Media platforms. Brands keep their audience engaged in various online challenges, activities or discussions, which creates a high brand recall value.
- Address the End Customer: These days, brands have shed the formalities. They directly talk to the customers and understand their needs. Companies even try to make new products according to the customer feedbacks. The digital age has made Social Media a creative hub! It has enabled brands to engage with the end user directly and get a direct feedback. This has helped the brands and their creative agencies to work together for bringing out new and innovative products for the customers.
- Segment Customers According to their Habits: It’s always a good idea to understand whom you are addressing and whom you are targeting. Brands do this very well. They know the target audience so well that they categorise them according to their habits, likes and dislikes, and approach each one them individually by grouping similar type of people together. With the rise of social media, the availability of such data is in abundance. Hence brands are easily able to give the customers what they interested in without any hassle.
- Unique products & services: Until and unless a brand has something unique to offer, the people will not be interested in buying its products. The customers today have abundance of information and to make the right choices they go to many sources of information like blogs, websites, or even a friend’s Social Media page, to check the products that are being offered by various brands. New brands should keep this in mind, that while coming out with products and servicing, they should add an element of surprise and novelty to them.
- Purpose, Potential & Promise: Every brand has a purpose of existence and a potential to rise to the expectations of the customers. A brand should always ensure that they deliver what they promise. That’s how a brand loyalty and brand identity is established among the customers. Happy customers will always spread the word and attract more potential customers towards the brand.
- Learn and Unlearn: At last, each and every brand should get a feedback from their customers as well as competitors to help improve their delivery and performance. Brands must learn to unlearn and then learn something new again and again.
